Advice, Leadership, Success

Frequently Asked Questions at Xcellent ATL

As one of Atlanta’s top sales and marketing firms, our management team here at Xcellent ATL have come to realize that there is a lot that others don’t understand about our business. We are currently in the middle of interview season and we want to take the opportunity to answer a few questions that we’re commonly asked in our interview process. From compensation to growth structure, we’ve been asked it all and are ready to bare all! Ready, set, ask away!

Why direct marketing?

Did you know that there are two types of marketing? Indirect and direct. Examples of indirect marketing are billboards, flyers, and radio commercials. This type of marketing plays to your subconscious. You may not realize that you are paying attention, but your mind is. You are indirectly being influenced to acknowledge the company or brand. Direct marketing is more centralized. We reach a smaller base of people but with our face-to-face approach, we are able to provide our client with tangible results in the form of a new, instantaneous customer.

Why would a fortune 500 client choose us?

A fortune 500 client chooses Xcellent because we have the ability to accomplish one thing that their size prohibits them to do – a direct, face-to-face connection with their customers. We are able to increase their bottom line because our team is professionally trained in sales, marketing, advanced communications, and negotiations.. By focusing our efforts on a  relationship-based approach, we are able to bring our clients increased name-brand recognition and a high level of customer loyalty. In other words, they choose us because our size allows us to reach customers that they cannot!

Why should I choose Xcellent ATL?

This question is obviously one of the most frequently asked. Why us? At the end of the day, we know that Atlanta is full of amazing businesses that are hiring just as much right now as we are. But, there are a few things that we believe set us apart from the pack. Every candidate that walks through our door is given a life-altering opportunity. We provide on-the-job training, chances to network nationally, and we only promote from within. So, if you are looking for a position that will propel your career forward based solely off of your work ethic, we are a tremendous fit.

I have experience; do I still have to start at entry-level?

Our short answer, yes! No matter your career experience, you will start in the entry-level role within our Management Development Program. Now, this may seem pointless if you believe that your past experience should allow you to start higher up within our company. However, as we stated earlier, we promote internally based off of work ethic and results. So, if you have the experience, it should be easy for you to earn promotions and work your way up within our management program.

The economy for graduates is so competitive! Are you really hiring people who have a degree but limited experience?

Absolutely! As our fortune 500 clients expand across the nation, their need for our direct marketing skills increases.  This expansion requires us to consistently be on the lookout for qualified candidates to join our team, some with transferable work history and others relatable educational studies. One of our favorite quotes, “hard work beats talent when talent doesn’t work hard” reminds us that a level playing field is the best foundation we can offer for anyone entering our company.

As we said before, the Atlanta job market is vast and challenging to navigate! We know how intimidating it can be to send dozens of applications and have few interviews to show for it. Our wish is that by better-educating people on our systems and culture, we ensure a mutual fit for both the individual and company.  Hopefully, we were able to shed a little more light on our business by answering these frequently asked question and enlighten someone preparing to interview this month Xcellent ATL. Good luck!

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